Content
May 1, 2009 by careercreator
What is Your Web Reputation?
In a world where most shoppers turn to the Internet for research before they buy, it’s in your best interest to make sure that potential clients can find a lengthy trail of information leading to your name and your brand.
Imagine this scenario…You’re a freshly minted independent consultant for Company XYZ.
You’re at the grocery store and you strike up a conversation which leads to a discussion about your product.
The person seems interested, so you hand them a business card with your name, contact information and your product website URL.
You leave feeling hopeful that you may have made a sale, but you never hear from them again.
What Happened?
In some cases, the customer may have not been genuinely interested.
Other times, they simply get caught up in everyday life and forget for several days, or even weeks.
But what if the potential customer went home, Googled your company and found a wealth of information from your parent company’s website…then they Googled your name and found…little or nothing…and decided they weren’t quite ready to buy from you.
Take This 1-Minute Web Presence Test:
Google your company name.
Now Google your own name–the one you use on your business cards.
What comes up?
How about your Independent Reseller URL…does anything come up for that?
Now put yourself in the customer’s shoes.
Would you feel comfortable placing an order with yourself, based on what you just found (or didn’t find) in the search engines?
It’s important to remember that people will buy when they feel they can trust the seller.
This level of trust is easier to achieve in a brick and mortar venue when you are face to face with retailer, but the same level of trust can still be forged online, with the right amount of groundwork.
TheCareerCreator.com offers custom Web Presence and Content Creation packages to help you quickly establish a web reputation in your name.
Contact us for a custom quote at:
